There’s doing, and then there’s doing it WELL. You can throw a rock these days and hit six people who claim to be “social media experts” in one shot. Our recommendation is that next time you throw the rock harder and help eliminate some of the flotsam that is choking the industry. (rimshot)
Seriously though, beyond just taking their word for it there are a few key things that we offer as standard services that you can use to validate a social media manager in a few quick steps without having to listen to them uhm and haw when you ask about “ROI”.
Qualify Your Social Media “Expert”
There really isn’t much of a regulatory presence on social media and as such there also aren’t many valid “certifications” for it either. In general those certifications aren’t worth the paper they’re printed on and anyone who brags about a certification likely doesn’t have the years of experience to back it up.
- Examine their experience in the industry. Hopefully you are not their first client.
- Ask to see examples of the kinds of content they’ve created to make sure it fits your voice.
- Ask how their services will impact your business; if they promise sales and the stars above overnight, RUN.
- Make sure you will be the owner of the content they are creating, this means they’re writing unique content for you, using royalty free or validly purchased stock images not stolen clip-art from the web, and are willing to provide copies of all generated content.
- Make sure they provide services beyond just Facebook and understand how elements of social media, search engines, and your website need to all work in harmony.
Even considering those factors, and even if you find a fairly qualified, experienced social media manager who provides good content and is responsive to your requests while creating a strong voice for your brand…there’s still a few things we can almost guarantee you that they are not doing.
Engaging Your Audience
You can post the cutest kitten pictures and most delicious bacon photos in the world, get a thousand likes, and a hundred comments, and it won’t matter one bit if there’s no engagement.
Your social media manager should be interacting with fans any time they can; this means liking and replying to all comments from your audience – especially the less than nice ones. Hopefully they are monitoring your page heavily as well to keep spam and the flood of expletives from trolls out of your marketing.
Nurturing Your Community
Posting is great. Social media has created a platform where anyone with something to say can blast it out to the world to reach thousands of people in seconds. That doesn’t really do much for your local community or your local businesses visibility either.
What does? Interacting with other local businesses and news sources, being active in conversations and a source of assistance to the social media community at large. We can almost guarantee you that no matter how good your social media manager is ( unless they’re us ) they don’t use the platforms AS your business, which can be key in building peripheral awareness of your brand as well as establish it as a viable resource. Posting content is only half the battle, to get more you’ve got to do more.
Supporting Your Partners
One way our services excel, whether it be in web development or social media services, is that we get to know you and your business. It would be easy to push buttons, throw up a template and call it good – you just wanted a website after all, right? – but we do more than that. By spending the extra time to gain more insight into who you are and how your company works we are able to strategically work with other partners and like-minded companies to create a natural synergy of support.
You may be surprised to get thank yous from the business partners you’ve mentioned to us; while we would love to help them with their own social media needs we’re more than glad to like, comment, and share their posts as a way to serve you better as well – even if they are not our clients directly! – this helps create that tide that lifts all ships that we’re so fond of mentioning.
Anybody Can Do It!
If it was easy everyone would be doing it! Truth is though, if you’re just looking for someone to manage your Facebook page by posting inspirational photos and quotes that’s fine – there are plenty of entry level social media mavens more than willing to help you out – that may be the extent of the services you need. But if you’re looking for more, wanting to build the face of your brand in a powerful way that not only increases the awareness of your business but also builds equity in your branding we at Geeks Worldwide are here to help.
We’re not your dad’s consultancy and we don’t provide the same stale services that are so commonly found throughout the net. We’re driven to help the people we serve because we know how strongly they feel about what they do; putting a spotlight on that passion is one of the things we love most about what we do as well.